专访中，吴猛系统阐释了其关于情绪传播时代企业公关实践的洞察与思考。同时，他强调，公关是企业价值观的外在体现和延伸，情绪传播和企业价值观是“道”和“术”的区别，无论传播环境如何迭代，基于客观事实开展真诚沟通、搭建企业与公众之间的信任桥梁，始终是公关工作的本质核心，这一点从未改变过。
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